Hanako (magazine)

Hanako

Cover of Hanako No. 963, January 2010
Categories Women's magazine
Frequency Every second week
First issue June 2, 1988
Company Magazine House
Country Japan
Based in Tokyo
Language Japanese
Website http://magazineworld.jp/hanako/

Hanako is a Japanese magazine for young women, published by Magazine House since 1988. It features shops, fashion, restaurants and theaters in Tokyo and abroad. The target audience is women in their 20s, who are often working as "office ladies" and are unmarried, living with their parents and with a large disposable income and savings.[1][2][3][4]

Hanako has been very influential and is often referred to as a style bible. Businesses featured in the magazine has seen a wave of customers, in Japan and abroad.[5][6][7] Its readers and their likes are referred to as Hanako-zoku (literally "Hanako tribe"), the original readership were called the Hanako generation and their perceived irresponsibility is called Hanako syndrome.[1][2]

Hanako is published exclusively in the Tokyo metropolitan area.[4] Hanako West covers the Kansai region with Osaka, Kobe and Kyoto. The male equivalent from the same publisher is Popeye.[3] The name of the magazine is from Hanako (花子, 華子), is a common Japanese female given name.[4] The logo and cover between 1989 and 1999 were designed by Australian artist Ken Done.[8]

References

  1. ^ a b Buckley, Sandra (2002). Encyclopedia of contemporary Japanese culture. Taylor & Francis. p. 184. ISBN 0415143446. http://books.google.com/books?id=tOaHI25bn-kC&pg=PA184. 
  2. ^ a b Jolivet, Muriel (1997). Japan, the Childless Society?: The Crisis of Motherhood. CRC Press / Routledge. pp. 141–142. ISBN 0203975324. http://books.google.com/books?id=fFtAB-O0l_IC&pg=PA141. 
  3. ^ a b White, Merry (1994). The material child: coming of age in Japan and America (reprint ed.). University of California Press. p. 115. ISBN 0520089405. http://books.google.com/books?id=yt6yVJ7OyJYC&pg=PA115. 
  4. ^ a b c Tanaka, Keiko (1998). "Japanese Women's Magazines, the language of aspiration". In Dolores P. Martinez. The worlds of Japanese popular culture: gender, shifting boundaries and global cultures (reprint ed.). Cambridge University Press. p. 113. ISBN 0521637295. http://books.google.com/books?id=6mqM8m-sJY4C&pg=PA113. 
  5. ^ Melville, Ian (1999). Marketing in Japan. Elsevier. p. 173. ISBN 0750641452. http://books.google.com/books?id=1JxVriAQ4LYC&pg=PA173. 
  6. ^ Takeda, Hiroko (2005). The political economy of reproduction in Japan: between nation-state and everyday life. Routledge. p. 243. ISBN 0415321905. http://books.google.com/books?id=ttp4_gZ_-WsC&pg=PA243. 
  7. ^ Cooper-Chen, Anne; Kodama, Miiko (1997). Mass communication in Japan. Wiley-Blackwell. pp. 90–91. ISBN 0813827108. http://books.google.com/books?id=hzfVsTpRFBYC&pg=PA90. 
  8. ^ Carr, Richard. "The Art of Ken Done". Studio International. The Studio Trust. http://www.studio-international.co.uk/books/done.asp. Retrieved 14 January 2010. 

External links